Sunny Side
Brand Identity
Illustration
Modern Filipino café entering the diverse brunch café scene in Melbourne, offering an Asian cuisine that is not common in the market. Sunny Side’s identity represents Filipino values, culture, and visuals.
Overview
Sunny Side makes a significant entrance into the Melbourne cafe scene, offering a modern yet authentic approach to Filipino food. As a cuisine still quite rare in Melbourne’s food landscape, Sunny Side wanted to stand out and show the vibrant and joyful personality of Filipino culture throughout their visual identity.
A bold and vibrant colour palette and their sunny mascot showcase elements of the Philippines and its cuisine to Melbourne audiences.
