Sunny Side
Brand Identity
Illustration
Modern Filipino café entering the diverse brunch café scene in Melbourne, offering an Asian cuisine that is not common in the market. Sunny Side’s identity represents Filipino values, culture, and visuals.
Overview
Sunny Side makes a significant entrance into the Melbourne cafe scene, offering a modern yet authentic approach to Filipino food. As a cuisine still quite rare in Melbourne’s food landscape, Sunny Side wanted to stand out and show the vibrant and joyful personality of Filipino culture throughout their visual identity.
A bold and vibrant colour palette and their sunny mascot showcase elements of the Philippines and its cuisine to Melbourne audiences.
The AIm
In a city with an endless amount of novel and high-quality cafe’s, Sunny Side needed to find a way to standout while still putting its values and story front and centre. The Philippines is known for being bright, vibrant, and full of positive and friendly energy, themes that were essential to establishing the new brand.
Sunny Side also wants to introduce Filipino heritage and cuisine into the Melbourne food landscape. The brand identity needs to incorporate themes and visuals that reference the Philippines and its unique cuisine.
Progress
The Logo
“Sunny” was born after hours of sketches and ideation for Sunny Side’s logo. After a little doodle with a yellow highlighter, the concept for the brand’s mascot was born. The sun was a very prominent subject throughout logo ideation, as the sun appears as a symbol throughout the country, including their flag. The aim of the brand was to create a fun and friendly atmosphere, which the Sunny Side mark achieves.
The Mural / Illustration
The mural and illustration is based off a real place in the Philippines, a three hour ferry from Cebu City. Wall murals are common throughout the country, seen in a lot of businesses and streets, adding character to any communal area. Sunny Side felt that this would be an important element to their cafe experience.
Linework and early colour palette of the illustration in Adobe Illustrator.